What’s New in Marketo: January 2025 Updates
Marketo, the renowned marketing automation platform, has started the year strong with its January 2025 release. This update introduces a host of exciting features designed to boost productivity and streamline workflows for marketers worldwide. Let’s dive into the highlights!
The New Email Designer
The star of this release is Marketo’s brand-new email designer. This updated tool is packed with features that make creating professional and engaging emails easier than ever. Here’s what you can expect:
- Coexistence with the old editor: Users can choose between the new and old email editors when creating new email assets.
- Enhanced customization: The new designer reduces reliance on developers by offering more robust customization options.
- AI-powered content generation: The AI Assistant Content Accelerate feature can generate subject lines, email copy, and even images.
- AEM Asset integration: Seamlessly access Adobe Experience Manager (AEM) Asset repositories directly within the designer.
- Dynamic content support: Personalize emails using attributes (with segment support coming soon).
The introduction of “fragments” is another game-changer. These modular content blocks can be edited directly in the email designer and reused across multiple emails for consistent branding and messaging.
Other Exciting Updates
Alongside the new email designer, Marketo has rolled out several other enhancements to improve functionality and user experience:
Event Management
You can now unregister participants from interactive webinars directly within Marketo. This action removes them from both the Marketo Event Program and Adobe Connect, simplifying event management.
Campaign Archiving
A new feature automatically deactivates smart campaigns when their associated program is archived. This helps improve system performance by reducing unnecessary processing.
API Enhancements
The Get Program Members API now supports retrieving program members’ identifiers. This is particularly useful for custom program or campaign syncs.
Important Deprecations
Marketo has also announced some deprecations that users should be aware of:
- Social features: As of February 1, 2025, social features (e.g., polls and social buttons) are no longer functional.
- SOAP API: The SOAP API will be discontinued on October 31, 2025. Users are encouraged to migrate to the REST API as soon as possible.
The Bottom Line
This latest release demonstrates Marketo’s commitment to innovation and user satisfaction. From the AI-powered email designer to improved event management tools, these updates are sure to empower marketers to work smarter and achieve better results in 2025.
If you haven’t explored these new features yet, now is the perfect time to dive in and see how they can enhance your marketing efforts!