Nicole Mossinger is a SaaS Marketing Technology Leader specializing in Marketing Operations, Marketo Marketing Automation, and Sales Enablement. She has a strong track record of optimizing marketing workflows, ensuring data integrity, and enhancing segmentation, reporting, and revenue attribution.

With deep expertise in Adobe Marketo, Nicole has pioneered best practices widely adopted across the industry. She focuses on aligning marketing and sales processes to improve collaboration and maximize revenue generation. Her ability to develop scalable automation strategies ensures organizations can drive efficiency while maintaining high-quality data and reporting accuracy.

Nicole has successfully managed and mentored implementation teams, training professionals to deliver outstanding client experiences. She has worked closely with product marketing, product management, and engineering teams to drive innovation and align marketing strategies with business objectives.

Passionate about operational excellence, she continuously refines processes to enhance marketing performance and improve customer engagement. With a problem-solving mindset and a results-driven approach, Nicole plays a key role in helping businesses maximize their marketing technology investments.

Monica Cordova is a seasoned Marketing Operations professional with over a decade of experience in B2B SaaS. She specializes in marketing technology, particularly Marketo, to drive efficiency, optimize campaigns, and improve lead management processes.

Her expertise lies in designing scalable marketing strategies that align with business goals while ensuring smooth execution. She has a proven ability to juggle multiple priorities, manage complex projects, and implement operational improvements that enhance performance.

Monica is highly skilled at fostering collaboration across teams, ensuring marketing, sales, and operations work seamlessly together. She thrives in dynamic environments where she can analyze challenges, develop solutions, and optimize workflows for continuous improvement.

With a strategic mindset and a keen eye for detail, Monica excels at transforming marketing processes to enhance efficiency and drive measurable results. Her passion for innovation and her ability to balance high-level strategy with hands-on execution make her a valuable asset in the marketing operations space.

Elena Levashova is a demand generation and marketing strategy expert with extensive experience in AdTech, MarTech, and SalesTech. She specializes in developing data-driven marketing strategies that drive pipeline growth, enhance customer engagement, and improve marketing efficiency.

With a strong focus on blending creativity with analytics, Elena builds high-impact campaigns, optimizes marketing automation, and executes successful ABM initiatives. She collaborates closely with sales and marketing teams to refine demand generation efforts, enhance lead nurturing, and implement strategic segmentation.

Elena’s expertise extends to optimizing lead scoring models, improving reporting capabilities, and streamlining marketing operations. She ensures that every initiative aligns with business objectives and contributes to measurable revenue growth.

Passionate about innovation, Elena stays ahead of industry trends and continuously seeks ways to enhance marketing performance. Her hands-on approach, strategic mindset, and deep technical knowledge make her a trusted advisor for businesses looking to optimize their marketing efforts.

Dr. William Sen, has over 20 years of experience in SEO, specializing in SaaS, B2B, and enterprise solutions. In 2001, Dr. Sen developed the first SEO/SEM guidelines for Procter & Gamble and launched Ford Motors’ initial social media campaign. His practical experience and academic background enable him to design focused SEO strategies that drive meaningful results. He’s also an Associate Professor at TH Cologne where he teaches SEO, Germany’s largest University of Applied Sciences.